RSG Formals

What you see is what we have in stock

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All items are in stock and will ship within 24 hours

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What's In Right Now

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A woman models a strapless formal gown in a luxurious interior room with gold-trimmed walls. The gown is a rich deep red with a structured corset bodice, embellished sweetheart neckline, a large sculptural rose detail at the waist, and a high-slit skirt with a long train.

A woman wearing a floor-length burgundy satin ball gown with a structured corset bodice and dramatic ruffled overskirt, standing in an ornate cream and gold interior room.

Sherri Hill

Sherri Hill 58250 Burgundy

$798.00

Woman wearing a pink evening gown with a high slit in front of an architectural building.

Jovani

Jovani 50222 Fuchsia

$989.00

Sherri Hill

Sherri Hill 58175 Chocolate

$450.00

Sherri Hill

Sherri Hill 58070 Ivory/Light Blue

$550.00

Sherri Hill

Sherri Hill 58331 Pink/Silver

$650.00

Sherri Hill

Sherri Hill 58331 Light Blue/Silver

$650.00

Sherri Hill

Sherri Hill 58071 Ivory/Pink

$598.00

Sherri Hill

Sherri Hill 58331 Black/Silver

$650.00

Sherri Hill

Sherri Hill 57297 Light Blue

$450.00

Sherri Hill

Sherri Hill 67229 Red

$1,298.00

Sherri Hill

Sherri Hill 58114 Candy Pink

$498.00

Sherri Hill

Sherri Hill 57297 Red

$450.00

View Prom & Pageant

FEATURED COLLECTIONS

Shop by Occasion

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Proms

Pageants

Collection list

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A-Line & Ballgowns

A woman wearing a strapless lavender and pink floral gown with a corseted bodice, posing by a bright window and wearing pink crystal drop earrings.

Earrings

LITTLE ONES, BIG MOMENTS

Faves For The Kids

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Children's Pageant Dresses

Cupcake Dresses

Interview

Young girl wearing a pink formal gown with a flower detail on a white background

Children's Pageant Shoes

EXCLUSIVELY CARRIED IN-STORE

Sherri Hill Ashley Lauren Johnathan Kayne Ava Presley Portia & Scarlett

From Our Customers

Real Stories

"I drove two hours and it was worth every mile. The staff knew every dress in the store. Found my dream prom gown in under an hour — and it shipped the very next day."

Madison R.

"RSG Formal is the only boutique I trust for pageant gowns. They carry Sherri Hill exclusively in our region and the selection is unreal. My daughter cried when she found her dress. That's how you know."

Kayla T.

"10/10 could not recommend this place more! i do not know the name of the blonde girl in the picture but she was so patient with me and i never felt rushed or stupid for not knowing what i wanted! DO NOT go anywhere else rsg is the only place to go and the only place i will come to for next time i need a dress"

Taylor F.

"Susan and her staff always go above and beyond for us when purchasing dresses for my daughters. We are proud to be apart of the RSG family! RSG has so many dresses in a wide range of styles, sizes, and prices to fit your individual needs."

Presley H.

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Real Customers.

Real Moments.

Come visit us in

Cookeville, Tennessee

We're not a warehouse or a website. We're a boutique with 13 dressing rooms, a full accessories wall, and a team that hand-selects every style at buying markets.

Everything on our website is physically in our store — no backorders, no surprises. Shop online or come try it on yourself.

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